Eric Shuffler is the principal and founder of River Crossing Strategy Group. Before founding River Crossing, he served as Counselor and speechwriter to two New Jersey Governors, Jim McGreevey and Dick Codey, and Chief of Staff at the New Jersey Department of Transportation. He also served as the Director of the New Jersey Office of Recovery and Victim Assistance after the 9/11 terrorist attacks where he led the State’s efforts to assist families and secure federal recovery dollars. Before coming home to New Jersey, Eric spent ten years in Washington, DC with his last position being Chief of Staff to U.S. Senator Bob Torricelli.
Eric oversees all of River Crossing’s client strategy and interactions and has developed a special tactical expertise in problem-solving complicated governmental issues. His background is in public policy and communications but he also has extensive experience in building messaging plans and coalitions to advance policy objectives. He has significant bi-partisan, high level legislative and staff relationships in the Statehouse and throughout New Jersey. He believes deeply in the value of personal and regular client communication as part of an effective lobbying partnership.
Eric Shuffler graduated from the University of Michigan and cum laude from the Columbus School of Law at Catholic University where he went to school in the evenings while working on Capitol Hill.
Eric has regularly appeared on the Politickernj.com Power 100 List and was recognized in Insider NJ's 2017 Insider 100: Policymaker's Edition
He is passionate about his family, his wife Amy and two sons, Madden and Brody, little league baseball, his children’s public schools and the Mets and Giants.