Eric Shuffler is the principal and founder of River Crossing Strategy Group. Previously, he served as Counselor, chief policy adviser and speechwriter to New Jersey Governor Jim McGreevey and Dick Codey. In these positions over two consecutive Administrations, Eric was a senior adviser managing key policy initiatives and strategic functions of the Governor’s office.
Eric also served as Chief of Staff at the New Jersey Department of Transportation and was the Director of the New Jersey Office of Recovery and Victim Assistance after the 9/11 terrorist attacks where he led the State’s efforts to assist families and secure federal recovery dollars. Before coming home to New Jersey, Eric spent ten years in Washington, DC with his last position being Chief of Staff to United States Senator Bob Torricelli.
Eric was named to Governor Phil Murphy’s 2018 Transition Leadership Team as a Senior Advisor for Strategic Communications.
Eric oversees all of River Crossing’s client strategy and interactions and specializes in applying his tactical and substantive expertise to solve complex governmental issues. His background is in public policy and communications and he has extensive experience in developing communications programs and building coalitions to advance policy objectives. He has significant bi-partisan, high level legislative and Gubernatorial relationships in the Statehouse and throughout New Jersey. He believes deeply in the value of personal and regular client communication as part of an effective lobbying partnership.
Eric graduated from the University of Michigan and cum laude from the Columbus School of Law at Catholic University where he went to school in the evenings while working on Capitol Hill.
Eric has appeared on the Politickernj.com Power 100 List and was recognized in Insider NJ's 2017 Insider 100: Policymaker's Edition.
He is passionate about his family, his wife Amy and two sons, Madden and Brody, coaching little league baseball, serving as the PTA President at his son’s public school and the Mets and Giants.